Re:Google Has Dropped Google Instant Search
by jarnix on Wednesday July 26, 2017 @03:35PM
(#14859430)
I was intrigued that nobody was talking about the revenue effect of the removal of Instant Search. Obviously they did it because of this.
Re:Google Has Dropped Google Instant Search
by wfisher on Wednesday July 26, 2017 @05:17PM
(#14860450)
I'm pretty sure they turned on Instant Search in 2010 in order to serve more ads not fewer.
The extra load due to this feature was not insignificant. I heard it was the equivalent of an entire datacenter.
A: "We could save hundreds of millions in hardware resources if we disabled instant search."
B: "But we might lose money if we don't show as many ads. OH WAIT..."
The guy did a search and realized that the suggestion menu overlaps on the top of the page, where the ads are displayed.
He then tried to click the ad and he couldn't because the ad results changed the moment he moved his cursor away from the search bar.
It took them 7 years to realize their mistake!