I can't believe so few people know about this. Fry's and Best Buy both price match reputable online retailers ("Sold by Amazon" or whatever they say when Amazon is the retailer and distributor) and I just get all of my hardware like that. For the cost of gas, I get it instantly and can instantly return DOAs instead of waiting for RMA or Amazon returns. In the case of lower cost products like USB cables, which have been the target of counterfeiters and fraud on Amazon, it prevents damage to other devices because the physical retailers are generally more careful about sourcing.