I've been following the subject for a while, and many people in those communities tend to expect new tech to supplant the existing ones in time. Maybe not now, but in a decade or few. Besides, even the holders are a little more nimble that it appears. Some are keen, some just pump because they envision it a quick buck.

Adding to that, it's quite possible for these named techs to evolve through community suggestions, code, and consensus (even if it does get messy surrounding each fork).