Yeah but certainly they were planning to launch an app store when Jobs penned his open letter on flash. My understanding is they just didn't have the app store and the sdk ready in time.

> Yeah but certainly they were planning to launch an app store when Jobs penned his open letter on flash.

That was almost two years after the opening of the app store, and almost three years after the release of the iphone. I'm unsure whether they really had a fully thought out app store strategy initially, or whether they stumbled into it sort of by accident. Even if an app store was planned, I'm not sure they really knew what to expect. I seem to recall them initially saying you didn't need native apps, and then finally realizing the demand was so great (and performance too poor with Safari) that they needed to open one so scrambled to do so. That may just be a narrative I latched onto and remember though...

This is correct. People were clamoring to write native apps, but Steve tried to deflect them by saying it'd introduce too many security problems. Carmack blasted him publicly, saying that if Apple can't figure out how to secure a unix-based OS then they were incompetent.

I wish I saved the pamphlet that Apple sent to developers during the iPhone 1 era. It was hilarious. It was all about how to use Safari to write webapps. They even highlighted how you could save a bookmark as an icon on your home screen so that your webapp launched like a native app. But of course it was just Safari.

I remember a while back (6 months? A year? two?) there was an interesting submission (well explained blog rant) about how saving webapps to the desktop/phone as apps was basically broken, and regressing, IIRC (I apparently didn't favorite it, and I can't seem to find the magic words for search to bring it up), Apple was a primary offender, but Google wasn't perfect either. If I'm remembering correctly, that's a big about face from their stated original intent.