I think it's a bit disingenuous to compare net neutrality to a total war, regardless of the comparison made.

Anyone who doesn't subscribe absolutely to radical honesty or to a morality handed down by an all powerful being has to make these kinds of decisions in their personal life all the time and rarely do those decisions have as much impact as net neutrality. Large companies are made up of people and they shouldn't get a pass when they stand by and watch as when the very foundations of their industries are destroyed by extreme rent seeking just because they have shareholders to answer to, most of whom are in a far better position than the employees of the companies to jump ship when their investments don't behave like they'd like them to.

But that is OK if it does end the war faster, where "end the war faster" is understood to mean "millions fewer people will die"

yes. i've never said i think it's fine, it's just (to me) obvious that it's how some people think and how the world works due to the fact some of those people were given power to rule, or took it themselves.