Using regular folks who are already a captive audience, as foot soldiers against big telecom is not very efficient and probably a non-starter from a PR perspective.

What is the net result of this? People call up and complain to their ISP? Complaining hasn't worked yet and that's the problem. You can complain all you want but when there's no competition it doesn't matter.

A far better idea in my opinion would be for Google to spend money and muscle in partnering to provide municipal broadband.

If people had a choice between a municipal broadband provider that preserved net-neutrality or choosing the existing duopoly that wants to "rent seek" then I think the net-neutrality issue might finally be able to be put to rest.

There are some case studies in successful municipal broadband deployments here:

http://www.bbpmag.com/snapshot/snap0612.php

Google is already partnering with NYC via Sidewalk Labs. See:

https://sidewalklabs.com/about/

and LinkNYC is already up and running, so its not much of a stretch:

http://screenmediadaily.com/citybridge-to-launch-linknyc-lar...