See the Tests and Research section of the following NTSB report on a Delta incident where a plane landed on a taxiway at KATL. Note Also that the lights had been recently updated with LEDs from incandescents. Basically, the taxiway centerline was brighter than the runway centerlines and the colors of the lights were only apparent at 500ft.

https://www.ntsb.gov/about/employment/_layouts/ntsb.aviation...

With the setting sun just right, you wouldn't see the red, just reflected sunlight. There's no guaranteed solution for all cases, and aerospace visuals are some of the most heavily studied of any industry.

Runways are already very visually distinctive. An active runway at night is a river of light that you'd think would be unmistakable, and yet these incidents happen.

https://scaredflightless.files.wordpress.com/2012/09/approac...