While we're on the subject of meanings, I'm more interested in how this is described as a "startup" on its author's Twitter. It's nifty enough, to be sure, although I find the categories rather limited - but how on Earth does it purport ever to make so much as a single thin dime?

1) text ads: charge $500/m per city, sell 20 city ads = $10,000/m 2) sell city prints: charge $100 per poster, sell 5 per day = $15,000/m 3) sell area data and embedding, not sure but B2B data sales could be another $5,000-$20,000/m depending on customers

Obviously I have not validated any of this, that's the fun. Monthly revenue is therefore $45,000, amplified by odds (e.g. 10% chance this works = $4,500/m).