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Re:Ask HN: What will it take to topple Facebook (if anything)? by mindcrime on Tuesday June 29, 2010 @03:30PM (#1472474)
Exactly. It still hasn't come completely to pass, but Om Malik made a good point about social networks being "Just a feature." http://gigaom.com/2007/02/05/are-social-networks-just-a-feat...

Eventually "social networking" like features will be ubiquitous and your social graph will be federated across many different sites using standard protocols. Facebook won't be anything special, but just another portal (view) into your social network experience. Unless they try to remain a "walled garden" in which case they'll be nothing, eventually.

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