It took me a little while to understand what Clickrouter does. The very first line, "Monetize Outbound Clicks", contributed a lot to my confusion. It made me think that maybe you were just a frontend to e.g. Amazon's affiliate program.
It was only when I read Step 4 of "How's it work" that I understood what it did: "Watch ClickRouter route each click to your best (i.e. most profitable) merchant network every time !"
I would've been much happier if the very first line was something like "Maximise your revenue by automatically using the best affiliate links."
Straight away I know _why_ I should be interested in your product, and how it works.
Will for sure give this a shot.
I suppose people in the affiliate game would already know this stuff, but there's a lot of dumb people like me who might see it as a way to get into affiliate stuff easily.
I built it because of a need and it's worked fabulously. It's hands down doubled my monthly affiliate revenue (i.e. to be clear, that's in the 4 figures).
I think where it failed however is that it's really hard to explain and I sure haven't cracked it. I get a few signups a day, few use it at all.
It's not for everyone - but it definitely works for me and it would work for anyone in the same boat (someone who needs to affiliatize hundreds/thousands of outgoing links)