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A comment on SoundCloud cuts jobs, closes SF and London offices. Parent comment

Re:SoundCloud cuts jobs, closes SF and London offices by litzer on Thursday July 06, 2017 @01:52PM (#14712329)
> Turn Returns Into Repurchases

That slogan took multiple passes to grok.

The fact that the word after 'turn' is 're-turn' makes my mind go to the usual purpose of prefixing words with 're': to do again. That's not how it's used here but then in 'repurchases' it is. There's too many twists and turns (no pun intended) from a language standpoint.

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Re:SoundCloud cuts jobs, closes SF and London offices by luma on Thursday July 06, 2017 @02:31PM (#14712689)
I'm trying to follow your logic here and am failing. I automatically read it the way I'm sure it was intended, and there is no alternative meaning to "return" (not-hyphenated) that would cause ambiguity. Are you a native English speaker?
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