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Re:Blue Apron falls 9% on fourth day as a public company by dndidieheb on Wednesday July 05, 2017 @07:49PM (#14707135)
At least one big supermarket already has. Costco has a great selection of prepared, near-prepared (stick in oven), and frozen foods that are tastier and cheaper than Blue Apron. If meal kits become a huge market, I expect Costco will enter.
Re:Blue Apron falls 9% on fourth day as a public company by russdill on Thursday July 06, 2017 @03:37AM (#14708757)
Prepared, near-prepared, and frozen meals are a different product than Blue Apron. Blue Apron is raw ingredients that you have to prepare yourself.
Re:Blue Apron falls 9% on fourth day as a public company by basejumping on Thursday July 06, 2017 @09:26AM (#14710198)
We have this already in the Netherlands. Albert Heijn is the biggest supermarket here, they have raw ingredients grouped in boxes for different recipes like soups, lasagnas, etc. I know I pay more than if I bought the ingredients one by one, but hey, sometimes you do it. They also do home deliveries, have express checkouts, and now they will experiment with something like Amazon Go.