It was a great experience for us. I would recommend it.
I don't care for food. I know most people do. Most people care about variety and possibly some sort of cooking sometimes. I do cook chicken in bulk, but that's a pretty quick process. Otherwise I'm perfectly satisfied having the same 2 meals whenever I am at home for those meal times. One of them includes Soylent, the other includes 1-2 glasses of milk.
I can still go out and enjoy social lunch or dinner with business acquaintances or friends.
The only value adds Blue Apron gives are pre-portioning, recipes, and delivery.
That might not be worth 594 million (at last count).
Simply because you don't care about food doesn't mean nobody else does - in fact, you said that most people do care about food.
Exactly what value does your comment add to the conversation?
That answers both of your quite condescending questions.
Not a healthy option for everyday meals.
It's not 20 years ago, and “online for home delivery” is increasingly where people already shop. And, it's easy to displace a business that requires a trip out with one that requires a trip out, but one you were likely taking already. Harder to do that with something that doesn't require a trip out at all.
> No one can use Blue Apron without a regular grocer in their routine already.
Yes, you can. Cooking oil, salt, and black pepper—the only ingredients BA doesn't usually supply—don't require a traditional grocery or even one of the limited-area perishable delivery services to acquire. If BA is your only home cooking, you literally never need to enter a traditional grocery store, or order from a similar full-grown online delivery service. Google Express or Amazon in one of the areas where they don't have grocery delivery will work fine.