Once the goal of the movement is achieved, that part of their identity necessarily needs to disappear and because this is such a difficult thing to do they simply shift the movement's goalposts to keep their internal purpose alive (usually toward a regressive point).
It's not a profound or difficult concept, but interesting to have articulated.
It seems these movements don't have a defined point where they can say the goal has been achieved and everybody can go home. Instead I think it's the opposite and the movement wins in strength. The more traction the movement gets the more power and influence it gets and the bigger its goals will get.
His example about child protection is great. There is no cutoff point.
I would also argue that shareholder capitalism has reached the same state. In a lot of circles it's not even OK to question the current trend of inequality and it's not OK to think about ways to raise standards for everyone.
https://www.youtube.com/watch?v=K92rOsjyLBs (Safe Spaces — Sam Harris and Jonathan Haidt on the Disturbing Trend of Vindictive Protectiveness )
https://www.youtube.com/watch?v=mFnP5UUXuTk