For example, this happened with Basic Attention Token (150 people only did the ICO if I remember correctly), but also with Status, Bancor etc. So when you have 10 000+ people trying to buy a token, and only a few hundreds achieve to buy it because the network does not scale yet and a bunch of people with a lot of money can afford 1000$+ transaction fees, these tokens skyrocket once they hits exchanges.
If democratizing access to ownership offerings for the purpose of quick sell off is the major benefit of ICOs, what does this do for serious businesses? Why would they choose an inherently less stable and less secure (cf. DAO hack on Ethereum) medium if it primarily benefits the investors and not the company?
Beyond that, it remains to be seen what IRL innovations can be enabled by ICO, whether more easily or necessarily vis a vis traditional fundraising vehicles.