But yeah, obviously as the transaction value goes up the merchant will need to wait a few more seconds to counter doublespend attacks.
>You must submit it to the network
Not necessarily true, ideally the customer doesn't need internet connection and just transmits the signed transaction to the PoS.
>and the merchant must be reasonably confident that it will be accepted in a block as-is and that the block will not be orphaned
First of which can be verified very fast by a computer. I believe orphaned blocks are rare enough that they're mostly a non-issue.
I guess it's important to point out that in practice most Bitcoin ATMs I've used did 0-confirmation transactions up to 1000 euros after only a few second wait, so it's not like all bitcoin merchants suck.
After that it's only about checking if the fee is high enough.
Which can take up to 72 hours, right?
Why are you only considering signing time? Signing a bitcoin transaction is not sufficient for the merchant to be confident that they can give you your goods. You must submit it to the network and the merchant must be reasonably confident that it will be accepted in a block as-is and that the block will not be orphaned.