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Re:Ask HN: What kind of advertising have you tried that worked? by jellisnyc on Monday June 28, 2010 @12:47AM (#1467101)
We just ran a few campaigns. Here's what we found.

The Deck - http://decknetwork.net/ We received roughly 4300 uniques across 2 weeks. We got about 9x the clicks from daringfireball than any of the other sites in the network (37signals, A List Apart, Kottke, FFFFound, etc.) If you email them they are open to negotiating.

Fusion Ads - http://fusionads.net/ Very similar model as The Deck. We ran one of the $400 one-week "bursts" that they offer. Received about 1400 uniques.

Before we ran either of these campaigns we experimented on Facebook to see what sort of graphic/copy produced the greated CTR. We found that a very simple graphic, and simple copy always did the best.

After we ran the campaigns we also realized that Facebook advertising is a great deal. You can run really targeted ads on FB for cheap and get great results. I would definitely experiment here before spending big money on one of the larger networks.

Regarding art/copy, I would see what you can come up with on your own. Unless you're running a massive campaign, not sure a designer/copywriter is worth the expense.

Finally, it should be mentioned that a clever blog entry or two can generate far more traffic than a banner ad campaign.

Re:Ask HN: What kind of advertising have you tried that worked? by vrikhter on Monday June 28, 2010 @01:39PM (#1468692)
Did you run it for Actual Objects? We have a B2B product, wondering if this will have a similar return for us.
Re:Ask HN: What kind of advertising have you tried that worked? by jellisnyc on Tuesday June 29, 2010 @08:12AM (#1471115)
Yes, we ran this for AO, which is for the most part a B2B product (most of our customers are ad agencies and design firms). I'm not sure how this compares to your product.
Re:Ask HN: What kind of advertising have you tried that worked? by vrikhter on Tuesday June 29, 2010 @11:54AM (#1471787)
We have a B2B product focused on small businesses.