You must be joking or have no experience beyond 1 or 2 people. The vast majority of the online population does not learn nor care about these details. The massive amount of scams that continue to exist and grow is evidence enough.

If people did something as simple as confirming the domain listed in the address bar is the site they should be on, we would see a major decrease in malware, but alas the situation continues.

The flipside of this is that if nobody visits .feedback domains, they won't be able to scam anyone. Users don't need to learn anything to avoid them, because they probably won't ever hear about them in the first place.

If they have no audience, they can be safely ignored. No reason to pay $600/yr for hypotheticals.

All I meant was, the moment someone brings up a .feedback domain or "Google's new feedback service," just let them know it's a scam and move on.

Scamming is a multi-million dollar sophisticated business. Scammers use various forms of advertisements from online advertisements to cold-calling potential victims to carry out their scams. That's how potential victims fall prey to scams and end up visiting malicious websites. That's how an audience for scamming is created.

The amount of education you spread (and assuming it's remembered and trusted) will never match the advertising and other underhanded methods scammers will use to trick people into visiting and believing this is a real site. They work on the scale of billions of online users.

Let's hope they don't learn about this thing called "SEO"

I'm not sure how much that'll really help. It doesn't take too much imagination to think that perhaps Google's heuristics will rank this TLD poorly.

Trying to scam google over $600 feels like a poor strategy for a scam that depends on being discovered.

They aren't going to scam Google, or any legally capable entity.

I imagine they will follow the Yelp scam model - post bad reviews against smaller companies, out so them, and charge to remove the malicious information.

If that were really true, the BBB might have gone under years ago, and the Nigerians might stop asking for help in transferring great wealth.

There is no shortage of suckers in the world - as the old saying goes, there's one born every minute.