How does a website owner "switch" to Bing? They have to use Google. They have to be findable on Google. Tell me how I get access to users if I don’t have my site findable on Google, please. Tell me how I can get the same placement in Google results as Google’s own pages.
It’s not about users being able to switch. That’s entirely irrelevant for this discussion. It’s as relevant as being able to replace the website logo with a browser addon.
When the consumer has the free choice to switch, there is no justifiable cause to violate the liberty of the company. Though apparently the EU disagrees.
> Any abuse by one or more undertakings of a dominant position within the internal market or in a substantial part of it shall be prohibited as incompatible with the internal market in so far as it may affect trade between Member States."
Such abuse may, in particular, consist in:
(a) directly or indirectly imposing unfair purchase or selling prices or other unfair trading conditions;
(b) limiting production, markets or technical development to the prejudice of consumers;
(c) applying dissimilar conditions to equivalent transactions with other trading parties, thereby placing them at a competitive disadvantage;
(d) making the conclusion of contracts subject to acceptance by the other parties of supplementary obligations which, by their nature or according to commercial usage, have no connection with the subject of such contracts.
I understand this way of thinking but the only trouble I have with this is that unlike ISPs I can switch to bing in a heartbeat.