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Re:Apple’s AR is closer to reality than Google’s by taneq on Monday June 26, 2017 @10:21PM (#14642111)
> IKEA's concept is, to quote them, "providing a range of home furnishing products that are affordable to the many people, not just the few." while Apple is about premium end.

No, no. You've bought in to Apple's marketing (as they want you to). Apple sells nice enough devices at high enough prices that they feel premium, but are still accessible to practically everyone. Their pitch isn't "we sell premium devices", it's "if you stretch a little more, and buy this phone, then you too could feel like you're premium".

Re:Apple’s AR is closer to reality than Google’s by gutnor on Tuesday June 27, 2017 @02:04AM (#14642882)
Apple devices are decently priced when they are refreshed. The premium marketing pitch or more precisely the focus on the premium experience however allows Apple to keep the release day price for the whole life of the product.

That alone is serious money. Up to 1 month before releasing a new version, an Apple product still has the same margin or more than on day 1.

Re:Apple’s AR is closer to reality than Google’s by ballenf on Tuesday June 27, 2017 @02:26AM (#14642936)
All true, but if you factor in average usable life, Apple devices are cheaper than any competitor. In my opinion and experience -- thinking about phones and tablets in particular. Laptops might be a closer call.

All this assumes that the purchaser takes care of their stuff. Other people seem to actually want disposable gear and treat it as such.

Re:Apple’s AR is closer to reality than Google’s by doikor on Tuesday June 27, 2017 @03:33AM (#14643202)
> but are still accessible to practically everyone.

Unless one is going for a used device I highly doubt this. I know a lot of people who truly can only afford the 50€ to 100€ phone that usually lasts them 2 to 3 years.