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Re:Apple’s AR is closer to reality than Google’s by AndrewKemendo on Monday June 26, 2017 @09:16PM (#14641836)
Ikea has been a leader in AR since 2010 [1] with the first big retail roll out of a marker based AR capability. Makes sense that they would get the first crack at the next generation and for once a leader here is getting a chance to lead.

[1] http://www.retaildive.com/ex/mobilecommercedaily/ikea-takes-...

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