You're totally right. I have never met either man in person. I only said I suspected that, based on the personal behavior I've seen expressed in both cases. I've never seen Carmack behave badly. What I read in the Lee post constitutes bad behavior, in my ethical system. YMMV.

What part do you deem unethical? I am conflicted about the ethics of driving high speed sports cars myself :-)

I didn't say he was unethical. I said he did something that constitutes what I consider to be bad behavior. Publically announcing one's $1000/hr pay rate to the entire world, and writing a post using the particular language and attitude shown in it. That struck me as bad behavior, applying the same standards I'd expect out of anybody else. Is it like robbing a bank? Heck no. Obnoxious? In my book, yep. And look, I'm clearly not the only one who had the same reaction, as evidenced by what others have said in this article's discussion area.

As long as no bunnies were made to cry during the production of a Tesla Roadster, I'm confident I wouldn't feel conflicted about driving one. :)

I've had a client once tell me that my rate was outrageously high (it was average, but anyway). Since then I have come to the conclusion that basically, it is impossible to have an outrageously high rate. My rate is not the value I assign to a particular task (ie solving the clients problem). My rate is the value I assign to my own time. How can anybody else besides me judge the "fair" value I assign to my own time?

There are exceptions, of course - I guess if I was a surgeon and I would refuse to operate on somebody because they can't afford me, the ethics would be very questionable.

We agree that rates are weird and relativistic. Myself I've seen $50/hour described as too high, and $100 as too low (head explodes), and I've been treated alternately as both overqualified and underqualified for doing some technical thing that I know I could certainly do. Also seen and heard that bidding low will increase the chance of getting a gig as well as decrease the chance (for some clients), and, and, and... It's just crazy inconsistent and relative.

There's also the "all developers are the same, therefore commodity pricing is in effect" phenomenon which is annoying to encounter. And the "just tell me rate, because I know exactly how many hours this will take, and no other factor matters" phenomenon. Crazy stuff.

One good takeaway from the Lee article I had was that if you set a really high rate, even if you scare away a lot of people, all it takes is 1 client to agree to that, billing anywhere from 1 to a few hours in a given month, and you're in the holy "Ramen profitable" zone. Well, able to cover food and shelter anyway. But then you'll have tons of free time and energy leftover for other activities.