Re:Google Will Stop Reading Your Emails for Gmail Ads
by snowman311 on Friday June 23, 2017 @10:26PM
(#14624086)
Agreed. The Google Ad Machine will never stop running. But, I think they will diversify their revenue streams in the coming years. Forces outside of Google's control such as governments and competition will begin to push back on the "all you can eat buffet" of personal data that Google has enjoyed in the past years.
Based on the numbers in the article like doubling their "large business" user base in the past year, I think Diane Greene will lead them to generating huge revenue in the Enterprise sector. Also, I think freemium versions of Google software, directed at consumers, will be increasingly popular in the future.
Re:Google Will Stop Reading Your Emails for Gmail Ads
by hedora on Saturday June 24, 2017 @12:16PM
(#14626067)
Apple does seem to be paying more than lip service to privacy. Are there any other examples?
Microsoft's "premium" push is actually moving toward more invasive surveillance.
They've been ramping up the marketing doublespeak about their "telemetry" in the last 12 months. Maybe that is a sign they'll back off sometime soon, but so far, it's "Full steam ahead, users be damned."
And so it goes. Coupled with AI and the amount of data they are able to feed into the AI engines, I am guessing this won't regress their ad targeting.
They have also managed to supplant it with other avenues. Google Travel, Google Calendar and other apps have explicit permission to read your email, Google serves email images off their own servers which gives them a tracking beacon and behavioural data across cohorts. All this adds a level of indirection but still gives them access to behavioural data and user intent.
[1] http://www.androidauthority.com/elon-musk-on-ai-696198/