Re:Men speak 7 times more than women in adverts
by carsongross on Friday June 23, 2017 @10:30AM
(#14619380)
Females drive 70-80% of all consumer spending[1]. I can't think of a much more market-driven, focus group and A/B tested industry than video advertising.
Re:Men speak 7 times more than women in adverts
by novia on Friday June 23, 2017 @09:34AM
(#14619029)
For those that may be interested, last year a very large analysis was done on screenplays to see which gender had the most lines in movies. You can probably guess the results, but if you're curious, here it is: https://pudding.cool/2017/03/film-dialogue/
Re:Men speak 7 times more than women in adverts
by YCode on Friday June 23, 2017 @10:00AM
(#14619189)
Love this kind of well made data visualization, at least for me it packs a powerful message.
I wish the OP article had done something similar. As is, it basically just hand picked percentages from separate sources and paired them with vague calls to action leaving me wondering what the raw data looks like.
Re:Men speak 7 times more than women in adverts
by adolph on Friday June 23, 2017 @10:34AM
(#14619404)
. . . in "adverts" that won or were near winners in a film contest.
The groundbreaking research used automated technology to analyse 10 years of Cannes Lions Film, Film Craft winners and shortlists, and revealed a stark underrepresentation of women in advertising.
Hmmm.
[1] - https://www.forbes.com/sites/bridgetbrennan/2015/01/21/top-1...
I wish the OP article had done something similar. As is, it basically just hand picked percentages from separate sources and paired them with vague calls to action leaving me wondering what the raw data looks like.
The groundbreaking research used automated technology to analyse 10 years of Cannes Lions Film, Film Craft winners and shortlists, and revealed a stark underrepresentation of women in advertising.