I don't think you're being paranoid enough; the end goal here is for Google to be the biggest and best source of every kind of information anyone would ever want, ever.

Paranoid? That's the official company-wide mission/slogan:

"Google's mission is to organize the world's information and make it universally accessible and useful." https://www.google.com/intl/en/about/

Nothing wrong with that as far as I'm concerned.

Nothing is wrong with a monopoly as long as it’s controlled democratically by all who use it.

In the next years, either we’ll have to break Google up, ban them from the European markets, or find a way for all citizen to have control over Google. And if we end up with the German government straight up buying Google.

But a single person having control over a monopoly that becomes a necessity in your life is becoming close to autocracy. It’s not that problematic yet, but if Google actually takes over the employment market, self-driving cars, and more (same with Amazon, if they actually manage to take over all Retail), then there’s a massive issue.

Autocratic Corporations should never be allowed to hold any monopoly – Cooperatives would be a better alternative for that.

> a monopoly as long as it’s controlled democratically by all who use it

Another word for this arrangement is "government".

That's a subset of possible governments.

Sure. But in this context I was more interested in pointing out that that's a kind of government, than in parsing differences between various such kinds.

The mission is admirable. The end result is unknown. One entity controlling that much information is generally seen as a dangerous thing.

This exchange reminds me of a line from Robin Williams' "Club Paradise":

"Yesterday, I was paranoid. I thought people were after me. Today, I know they're after me. There they are." [Points and nods across the street]

[The island's mayor waves half-heartedly]

[Robin Williams waves back]

I'm sure they will do promoted jobs. But I wonder if this is more of a defensive move against job related ads that are stagnant - they're trying to do something similar to what they did with the hotel booking: to encourage higher all around bidding from the ecosystem on ads (or find new revenue stream) by putting competition on the intermediaries (ota) that were outbidding the orignators (hotels) for keywords about the originators.