Nestlé leads $77M round for healthy meal startup Freshly

Re:Nestlé leads $77M round for healthy meal startup Freshly by hammock on Tuesday June 20, 2017 @09:09AM (#14594299)

Or, you know, staying in one place so they still get the walk-up traffic, but send out delivery guys at the same time to fulfill orders via their app.

Wait a minute...this sounds suspiciously like a counterserve restaurant ...

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Re:Nestlé leads $77M round for healthy meal startup Freshly by koolba on Tuesday June 20, 2017 @09:19AM (#14594367)

... but without paying rent or real estate taxes!

Welcome to the 3.0 economy where an established business's fixed costs and adherence to zoning laws is another business's profit margin.

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Re:Nestlé leads $77M round for healthy meal startup Freshly by hammock on Tuesday June 20, 2017 @10:44AM (#14595010)

Try that in Chicago, which is maybe the most pro-restaurant and anti-streetfood city in the country. You can only park your food truck in one of 37 designated spots or cannot be within 200ft of a restaurant, and cannot park in the same location for more than 2 hours at a time (barely enough time to prep/clean).

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Re:Nestlé leads $77M round for healthy meal startup Freshly by koolba on Tuesday June 20, 2017 @12:40PM (#14596089)

I bet you could work around that with app based ordering and "delivery" consisting of throwing prepared food at your customers while in transit.

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