Nestlé leads $77M round for healthy meal startup Freshly

Re:Nestlé leads $77M round for healthy meal startup Freshly by robg on Tuesday June 20, 2017 @05:33AM (#14593194)

How long until Amazon starts supporting these approaches into automated ordering and delivery with Whole Foods?

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Re:Nestlé leads $77M round for healthy meal startup Freshly by dogma1138 on Tuesday June 20, 2017 @05:53AM (#14593270)

Kale drone delivery.

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Re:Nestlé leads $77M round for healthy meal startup Freshly by kyledrake on Tuesday June 20, 2017 @06:15AM (#14593350)

The drones will only supply Soylent and Fiji water, as per the codified mandates of the DAO http://offline.computer/hermicity/

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Re:Nestlé leads $77M round for healthy meal startup Freshly by wavefunction on Tuesday June 20, 2017 @08:52AM (#14594184)

>Kale jokes

Enjoy it while it lasts, Whole Foods is headed down-market to compete with Walmart.

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Re:Nestlé leads $77M round for healthy meal startup Freshly by dagw on Tuesday June 20, 2017 @09:18AM (#14594361)

Why is kale such a punchline in the US?

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Re:Nestlé leads $77M round for healthy meal startup Freshly by coldpie on Tuesday June 20, 2017 @09:33AM (#14594450)

It was largely unknown, then became briefly popular among health nuts and hippie-yuppie types, which some businesses took advantage of to overcharge for a super cheap crop. It became a symbol of overpriced healthy foods marketed to suckers.

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Re:Nestlé leads $77M round for healthy meal startup Freshly by dogma1138 on Wednesday June 21, 2017 @11:20PM (#14609912)

Pretty much this. Kale is effectively wild cabbage, it's a salty leaf that is common in Europe as garnish or a side dish (usually boiled). It pretty much can grow anywhere it's an extremely cheap crop to produce and it was 100% marketing fad that capitalized on the ignorance of consumers.

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