Re:Nestlé leads $77M round for healthy meal startup Freshly
by coldpie on Tuesday June 20, 2017 @09:33AM
(#14594450)
It was largely unknown, then became briefly popular among health nuts and hippie-yuppie types, which some businesses took advantage of to overcharge for a super cheap crop. It became a symbol of overpriced healthy foods marketed to suckers.
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Re:Nestlé leads $77M round for healthy meal startup Freshly
by dogma1138 on Wednesday June 21, 2017 @11:20PM
(#14609912)
Pretty much this.
Kale is effectively wild cabbage, it's a salty leaf that is common in Europe as garnish or a side dish (usually boiled).
It pretty much can grow anywhere it's an extremely cheap crop to produce and it was 100% marketing fad that capitalized on the ignorance of consumers.