This would essentially be a bitcoin loan - I've never heard of such a thing, but i don't follow them very much (I do work in finance and trading though).
Literally, what is the bitcoin interest rate?
Is there even enough volume ooh these lower tier exchanges to support shorting the spot on them?
EDIT: i didn't find the interest rates but i did see that Bitfinex offers the ETH-BTC cross which is good so somebody can bet the relative value. I still think a futures market weighs be really useful for hedging purposes and reduced shorting fees and slippage.
And the way they describe how they automatically choose the loan with the lowest rate they could pick one where you need to return BTC in 2 days even. That sounds horrible.
'We use the average price of 5 difference exchanges to calculate the current BTC price' - then one of those random exchanges goes haywire and BTC trades near 0 on them for a few seconds. Ooops, the average BTC price just dropped 20% so we had to close your position due to lack of margin. Sorry! (This has happened several times in the past few months, for instance...)