Re:Apple Goes Semi-Pro (Part One)
by petervandijck on Thursday June 24, 2010 @09:25AM
(#1457980)
Actually a good story, I hadn't thought about this but yes, clearly, Apple is slowly abandoning the professional video/design market. If there is still a market there (not a sure thing), someone else could step in.
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I don't really see that myself. Apple released Final Cut Pro 7 and Logic 9 less than a year ago. Aperture 3 less than 6 months ago. It's kind of unreasonable to expect these apps to be updated every 6 months or something. In both cases there were a few major features and lots of clean-up which was definitely needed. Both are very mature applications so I wouldn't expect FCP8 or Logic 10 to radically change anything.
As for hardware -- even most professionals don't need Mac Pros. The high end workstation market just isn't what it used to be.
Hum, what about upgrading FCP to Cocoa and 64 bits, for instance?
I'm going to back up this point by saying that Apple stopped developing Apple Shake years ago promising a new replacement for it, one that has never been released. No, Motion is not it.
Why would they buy out Nothing Real, sell the product pretty much unchanged for a few years, and then drop it altogether, when it was, at the time, a leading product in its niche?
Apple never promised a replacement for Shake. It was just the usual Apple rumor mill at work.
They bought Nothing Real for people and some technology. A few pieces from Shake were integrated into FCP and Motion, for example optical flow retiming (=smooth slowdown) and image stabilization ("SmoothCam").
Not true. It would be nice to see some citation that Apple is dropping this market. Just because they don't advertise Mac Pros on the front page of Apple.com doesn't mean they are dropping support for the product.
Hm, it's rather hard to find citations for predictions of the future.
It's also hard to find evidence for baseless predictions.
He cited their revenue numbers, which show that the consumer electronic side of their business is far larger than the pro computer side of their business. This is a basis for a prediction. Please stop exaggerating.
It seems like they are. At the moment the only reason people use FCP is because it's the entrenched solution.
But the latest version of Premiere is actually better and is better integrated with the other adobe tools video producers use all the time.