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Re:Walmart to Buy Bonobos, Men’s Wear Company, for $310M by jowiar on Friday June 16, 2017 @07:07PM (#14573227)
I think you have their original style promise a bit off -- They were effectively marketing as "not your father's Dockers". Their cuts were well on the slim side -- maybe not Armani slim, but they fit a whole lot slimmer than generic non-designer department store khakis.

http://business.time.com/2010/05/18/bonobos-very-fit-to-lead...

Re:Walmart to Buy Bonobos, Men’s Wear Company, for $310M by cvwright on Friday June 16, 2017 @09:36PM (#14573805)
According to the Time article, these guys are paying college-educated sales staff ("ninjas") to constantly phone and tweet with their customers, in order to sell pants that are basically Dockers with slightly different tailoring for $195 per pair.

Who can read that article and tell me we're not in a bubble? The whole piece reads like a parody from Silicon Valley.