It's pretty well known internally to Amazon that the woot acquisition was handled terribly and that the food was strangled. It's held up as a what not to do now. Source I know some of the og woot folks and I work for a recently acquired subsidiary in the "strangle don't strangle" department. We're very cognizant of keeping what's good about our subsidiary and using what's good about super mega co and they let us. We're very much on the don't strangle side. It'll be interesting to see how this aquisition "GOes"