You think you know someone's ultimate, real goal? Assuming that they didn't publicize that goal - how do you know it? Are you privy to their confidential discussions, was an internal whitepaper of theirs leaked?
Yes, I always get steamed when someone tries to impute motives to some other actor. But I'm not resorting to such here. I know it because the head of the organization (a while back, when it was named NCCH) said so:
The first problem is to slow down the increasing number of handguns being produced and sold in this country. The second is to get handguns registered. And the final problem is to make the possession of all handguns and all handgun ammunition – except for the military, policemen, licensed security guards, licensed sporting clubs, and licensed gun collectors – totally illegal.
Support of this claim, and mention of other organizations that make an explicit goal of bans, here: https://www.cato-unbound.org/2008/07/24/david-kopel/one-mans...
I generally hear two perspectives from people:
1. the view that people should be allowed to buy guns after background checks and mandatory training.
2. the view that no checks or restrictions should be put on guns at all.
I haven't heard very many other proposals.
See my nearby citation of the guy who was heading the organization that later became the Brady Campaign:
"The first problem is to slow down the increasing number of handguns being produced and sold in this country. The second is to get handguns registered. And the final problem is to make the possession of all handguns and all handgun ammunition – except for the military, policemen, licensed security guards, licensed sporting clubs, and licensed gun collectors – totally illegal."
"In November 2008, Brady president Helmke, a former Republican mayor of Fort Wayne, Indiana, endorsed the American Hunters and Shooters Association saying, 'I see our issues as complementary to theirs.' He said, 'The Brady Campaign is not just East Coast liberal Democrats.'"
Most people who want to see more gun control are not out to ban all guns. Many of them own guns.
[1] http://slatestarcodex.com/2014/11/03/all-in-all-another-bric...