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A comment on Verizon closes $4.5B acquisition of Yahoo, Marissa Mayer resigns. Parent comment

Re:Verizon closes $4.5B acquisition of Yahoo, Marissa Mayer ... by arcticfox on Tuesday June 13, 2017 @12:24PM (#14545978)
IMO it's because she was intentionally not a generic CEO. The high profile approach to publicity was part of her plan, and brand, to turn around Yahoo. It just failed.
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Re:Verizon closes $4.5B acquisition of Yahoo, Marissa Mayer ... by compiler-guy on Tuesday June 13, 2017 @01:23PM (#14546573)
And not just a part of her plan, part of the Yahoo Board's plan. They wanted someone with a big name that would make Yahoo exciting again.

They got that. The news of her hiring spiked the share price, and the media announced that Yahoo was suddenly relevant again.

Then the time came to actually save a business that was in dire straights. Not sure anyone could have done that.

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