They do. They seem to be a little quiet about the idea that a right/left swipe on your content switches to a competitors page though.

It seems to be switching to the next article on the carousel. Which, at least for me completely breaks the web experience. Opening an amp page from google requires getting used to a whole new set of, in my opinion, unnecessary conventions.

I can't think of another search engine alternative - a truly objective one. It used to be Google. Then they gained a tremendous amount of market share. Even an English language verb - googled. Now it's them. And I ask, now what?

Try out DuckDuckGo (https://duckduckgo.com/). I've been using it for a few years and love it. They don't track you. They don't store your info. Plus, as far as I know they don't do anything besides search so they have no reason to not be objective.

I use DDG on all my devices at home and work. This whole thread has been a learning experience to me, because I never experience the various problems people have been reporting with AMP.

Perhaps my results could have been loading faster? I'm not willing to make a deal with the devil to find out. I'm pretty satisfied with what I have now.

Thus far it is purportedly not a ranking factor.

https://moz.com/blog/google-amp-search-results https://searchenginewatch.com/2016/07/06/is-google-amp-a-ran...

[just to be clear, just because you read it in some HN thread doesn't make it true. Let's see a single citation that it actually influences ranking]

I'm yet to see a single page in the carousel at the top of a search page not be an AMP page.

To be precise, it is not explicitly boosted in the rankings. One factor that Google Search takes into account is page load time.

https://webmasters.googleblog.com/2010/04/using-site-speed-i...

There was a vicious spiral at work related to advertisers not caring enough about page load, and adding that signal was not enough. AMP shifted the game by placing the burden on Google of specifying a way to hit advertisers' goals while offering a faster experience.

> To be precise, it is not explicitly boosted in the rankings. One factor that Google Search takes into account is page load time.

And AMP pages are hosted on a Google CDN. They are very clearly putting their thumb on the scale.

In the organic results or the carousel?