No, First Sale Doctrine is something else. This guy was not selling copies. There's something in the law pertinent to the fact that this guy bought at a retail location, which causes TJ's loss on their commercial real estate which presumably they invest in to reach the consumer public with quantities said consuming public would typically purchase. Stores can put limits on units per customer of course, but there's recourse too if the individual buys with the hidden intent of reselling. Because this guy is a de facto distributor, he needs to contract with his wholesaler to get permission to buy the offerings at a retail location for that purpose. I just can't for the life of me remember the law or terminology around it. Again, IANAL, but there is some recourse around this kind of action.