Essential Raises $300M

Re:Essential Raises $300M by jaredhansen on Thursday June 08, 2017 @06:58PM (#14517836)

>It's a mediocre flagship.

So was Android.

It's a bet on Rubin himself and the team he's recruited, not on the current product.

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Re:Essential Raises $300M by revelation on Thursday June 08, 2017 @07:01PM (#14517854)

But they have a product. It's a smartphone, in a saturated, downhill headed market.

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Re:Essential Raises $300M by jonknee on Thursday June 08, 2017 @07:24PM (#14517968)

They have another product as well, it's not a smartphone.

https://www.essential.com/home

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Re:Essential Raises $300M by jpm_sd on Thursday June 08, 2017 @08:18PM (#14518263)

It's like Google Home, without the enormous company full of brilliant software engineers behind it?

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Re:Essential Raises $300M by Apocryphon on Thursday June 08, 2017 @08:37PM (#14518359)

But with the brilliant software engineer who played a large role in making that company enormous.

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Re:Essential Raises $300M by seoseokho on Thursday June 08, 2017 @07:13PM (#14517911)

I agree. Plus, I don't think this is differentiated from other flagships. Some people will like it others won't and I'm not sure if there is a moonshot in there to justify $300m.

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Re:Essential Raises $300M by flashgordon on Thursday June 08, 2017 @07:22PM (#14517962)

Yeah I dont think the "phone" is their main play. Feels like they are trying to become the "one" iot platform that other big vendors cannot be?

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