Who says that aversion to ads has something to do with believing I'm above being sold to? That sounds like nonsense. The reason I don't want to see ads is that they tend to be obnoxious and distracting, some actively disrupt the content I'm intent on viewing (interstitials, TV commercials, preroll video ads), and many end up serving malware.

It would be ludicrous to claim that I'm above being sold to. I'm not even sure what that would mean.