I understand what you mean. I don't like it either, but I've yet to find another way of explaining quickly what it does. A CRM for friends is very explanatory. But I dislike the creepiness of it.

The problem is it explains to the wrong audience -- the overlap in the Venn diagram of "people who know what CRM means" and "people looking for a lightweight, open-source personal tracking application" feels like it'd be pretty small.

Since the app has a person's name anyway, I'd suggest abandoning acronyms entirely and making up something that sounds like a job title: e.g. "Monica, your Personal Assistant." (Which is an actual job title, see https://en.wikipedia.org/wiki/Personal_assistant)

That makes sense. Definitely. I bet most people outside of hacker news have no idea of what a CRM is.

Just as a datapoint, my girlfriend drew a blank today when I brought it up. Also because I used to have a file for people, including her, as a test to see if I could keep track of people that I care about better; so this was right up my alley :-)

I've been on HN for years and I had to look it up. I think it's the wrong metaphor.

Also maybe it's a not-a-native-speaker thing, but your use of "Manage significant others" gave me a good chuckle because all I could think of at first how it can help to hide your affair from your spouse. :)

Ah ah - well. Definitely a non native speaker thing. If you want to help fine tune the marketing site, it's open source too. https://github.com/monicahq/monicahq.github.io

To be fair, as a native speaker it still confused me off the bat, haha.

Maybe it's not hidden. :)

It's not creepy to me. I was using Bond (http://www.getbond.co) but its interaction wasn't designed very well.