They haven't done anything interesting in 18 or 24 months. They spurned their die-hard audience with the last MacBook pro. Without their massive pile of cash, I'd be worried that my mutual funds are so deep into Apple.

I would argue that the world has moved on to expect more open APIs - events like Google I/O and event Facebook F8 reveal quite open technologies that encourage open innovation in a web context. WWDC, at least from a software side, is the closed garden and from a "next step forward" perspective, less interesting.

As a Mac user, yes I'm interested in the next version of the hardware, but the software announcements are only useful to the users of their hardware.

If Apple came out and said iMessage is now an open platform, then discussed their new chat capabilities, it would be a different story.

Their new A8-powered speaker ain't gonna change anything. In 10 years from now, this is how WWDC will look like:

- a new born, 6 months old who published an app

- "better, bigger, stronger than never before"

- iOS 45, we just introduced drag & drop lol

- a brand new app called "files"! You can now manage files! It's amazing!

- iPad Pro++ with a screen 2 times bigger than the Pro+ from last year

- iWatch, we added nothing because the screen is so damn small... who cares??

- We doubled our macbook memory capacity from 128 to 256!

- Now at $1299 instead of $1499

Looking at companies like Tesla, IBM, Nvidia, etc. What a boring event... Nothing but consumable crap.

Apple Keynote's used to be HUGE events. I wouldn't be shocked if a huge percentage of the global tech audience, apple fans or not, paused to watch.

My interest was waning for years, I didn't even realize until today around 6PM EST (way after the event was over) that there was a Keynote. Nobody though to text me asking about it, nothing happened in the keynote that anyone text-ed me about during it, nobody even mentioned it on our slack channel (which in years past, was a play-by-play of keynotes).

The magic, really, is gone. I'm quite sure Apple is going to stick around long-term, and they'll still be highly successful if not the most successful company, period, but, the unquantifiable magic is gone and I doubt it will return.

A WWDC keynote is a developer event. It's not where they announce their biggest products.

There isn't anything majorly interesting here for "tech". Some interesting new features for existing consumer products and a new consumer product. Nothing special.

Now, something that would be more HN-appropriate would be a nice analytical breakdown of Apple's on-device ML strategy vs what everyone else is doing in the Cloud.

Its fanbase grew older. And started working actual jobs and now see the importance of Microsoft and not just the toys they leave back at home.