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A comment on WSJ Ends Google Users' Free Ride, Then Fades in Search Results. Parent comment

Re:WSJ Ends Google Users' Free Ride, Then Fades in Search Re... by Spivak on Monday June 05, 2017 @05:55PM (#14492551)
* Reverse DNS records. Webmasters shouldn't be verifying Google's bots by hard coding IP addresses.

https://support.google.com/webmasters/answer/80553?hl=en

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Re:WSJ Ends Google Users' Free Ride, Then Fades in Search Re... by imron on Monday June 05, 2017 @06:49PM (#14492998)
Shouldn't != never happens
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Re:WSJ Ends Google Users' Free Ride, Then Fades in Search Re... by dredmorbius on Monday June 05, 2017 @06:51PM (#14493012)
CIDR blocks and ASN advertisments are cheap.

Update those periodically (hours / days / weeks). The adverts don't change particularly quickly.

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