Write a description of what your target customer wants and needs, (Note - may be different.) How does your service help that customer do what they really want to do?

How much will it cost you to deliver?

How much will it cost you to acquire said customer?

How much is that customer willing to pay? How much do they pay now? Why will they pay you instead?

If there's a mismatch, change what you can and go through the exercise again.

I suspect that there's a huge market one level up from hosting, but I'm not in the biz, so YMMV. (No one says "we want hosting" - they want something else that they get via hosting.)