J2ME did it a lot earlier.

When iPhone first shipped, it looked like a featurephone with a large screen. And what sold it was the Apple name, and the iTunes integration. Effectively for most that bought it, it was and iPod with phone capability first and foremost.

I think the safari web browser was a very big deal at the time, it wasn't just a music player.

I'd argue that Safari was one of the biggest things that sold me on the platform, before the app store.

At the time I had a Windows Mobile 6 phone and while there was a lot of great things about it, Safari's browser experience - even on iOS 2 - was revolutionary.

It absolutely blew the alternatives out of the park.

The browser on flagship Symbian devices was pretty good.

Never mind that Opera had existed in mobile form (nope, not Mini, full Opera Presto) for quite some time.

Well rendering I guess it was ok but with t9 and arrow keys actual use was horrendous.