Re:We plan to have Chrome hide ads that do not comply with t...
by orangecat on Friday June 02, 2017 @11:45PM
(#14474909)
Discussion at my office a few years ago about the economics of an ad-related service:
Me: "...and of course the advertisers will want to minimize the price they pay per ad..."
PM: "You'd be surprised"
Apparently marketing departments are often in situations where spending their entire budget is more important than getting views or conversions (so they can request a bigger budget next quarter), and they'll be annoyed if an ad broker spends less than they wanted even if they got more and better impressions.
Me: "...and of course the advertisers will want to minimize the price they pay per ad..."
PM: "You'd be surprised"
Apparently marketing departments are often in situations where spending their entire budget is more important than getting views or conversions (so they can request a bigger budget next quarter), and they'll be annoyed if an ad broker spends less than they wanted even if they got more and better impressions.