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Re:Uber Posts $708M Loss as Finance Head Leaves by muse900 on Thursday June 01, 2017 @04:52AM (#14458835)
I think there is always the factor of other apps and e.g google maps making prices easily available for comparison etc.

If Uber increases from $7.51 to $7.96 you might not see the difference in your head, but then if for example lyft is offering $7.80 for the same ride, whats more likely for you to choose?

I think they'd be very careful with increasing prices and wait their competitors to increase prices first so they can follow up, or else they might run themselvs out of business.

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