Upstart – Find newsletters to promote your business or side projects

Re:Upstart – Find newsletters to promote your business or si... by sah2ed on Tuesday May 30, 2017 @12:49PM (#14446610)

I would think that Upstart will evolve into a marketplace type of business where the onus is on the business (buyer) to do their due diligence before shelling out money to a newsletter (seller) in the hope of increasing their reach.

Of course if the feature of showing metrics (subscribers, open rates etc) proves to be popular enough they might consider ways to rank newsletters using metrics that are publicly verifiable or internal metrics from running Upstart after several months (that cannot be easily be gamed).

Hopefully @pixelfeeder will respond.

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Re:Upstart – Find newsletters to promote your business or si... by lprubin on Tuesday May 30, 2017 @02:02PM (#14447173)

I'd be curious to know how one could do "due diligence" on the size and activity of a private email list. Does that mean contacting people who have advertised in that newsletter before and hoping they share with you their results?

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Re:Upstart – Find newsletters to promote your business or si... by sah2ed on Tuesday May 30, 2017 @02:52PM (#14447511)

Yes, emailing third parties for social proof is one way to go about it.

Then there's contacting the newsletter directly for proof of their actual numbers by making available current and previous month's screen shots of MailChimp campaign reports, for instance.

And as pixelfeeder mentioned, they'll also gather their own internal analytics based on how money changes hands on Upstart.

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