Re:The scourge of web analytics
by cm2012 on Monday May 29, 2017 @06:15PM
(#14441784)
99% of ecommerce folks are not a scale where this would effect anything, and even then google display ads are less than 5% of the usual online marketing mix. It's well worth the tradeoff for the power and flexibility of GA.
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Why would scale matter?
As a small company, you are barely affecting Google's targeting algorithms on your own.