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Re:Better Form Design: One Thing per Page by smichel17 on Tuesday May 23, 2017 @08:53PM (#14406791)
> It must be [...] easy to understand why you're asking.

This is the most common place I've seen the pattern you describe go wrong. Sites that ask me for seemingly unnecessary information are asking to be left.

Re:Better Form Design: One Thing per Page by henrikwm on Thursday May 25, 2017 @09:17AM (#14417071)
Yeah, I agree that it can be a negative experience if it's implemented badly. Prompting too often and too aggressively is bad practice.

However if it's a quick, easily dismissed question, it can work when used sparingly