If you're not a citizen? You can be denied for literally anything the agent feels like. They feel you're suspicious because you claim (falsely or not) you don't have a facebook account? You're not coming in. Visa denied.
> Visa denied.
you know what's shitty? i have a b1/b2 visa. cost me 100 usd and two working days. i also visited the us ~6 times, never overstayed by an hour. but even then, i'm suspicious because i'm brazilian (that's a theory, of course. i have no proof other than brazilian friends also having problems with cbp).
Not appearing suspicious is an important part of protecting your privacy. While it's true that acting stupid or careless can bring you in trouble this is not sufficient to deny the utility of privacy enhancing behavior.
Oh god, no. Technical measures - of course - do work. So does erasing data from phones, laptops, hard drives, etc.
Do not let the security theater scare you into obedience.