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Re:Kill Google AMP before it kills the web by tyingq on Saturday May 20, 2017 @05:33PM (#14384457)
Rich snippets is the catch all for everything else.

You can see a preview for what that means by checking out Wikipedia's traffic decline over the last 3 years or so.

Re:Kill Google AMP before it kills the web by joshuamorton on Saturday May 20, 2017 @09:26PM (#14385284)
To be fair, at least in wikipedia's case, that's potentially a good thing. Wikipedia isn't ad-supported, so having their data hosted elsewhere isn't actually a problem (as long as credit is given and so donations continue), because it becomes less expensive for them to host.